Monday, February 24, 2020

Consumer behaviors case Essay Example | Topics and Well Written Essays - 500 words

Consumer behaviors case - Essay Example It seems that people are not ready for a change and that is the hardest part of the project. These are some of the facts that have contributed to the slow implementation of green marketing However, there are consumers who are loyal to the green products, believe in them, and know the benefits associated with green products. For this reason, companies should come up with strategies to incorporate green marketing. Companies ought to match the green products with the consumer’s traditional non-green products’ attributes, such as convenience, availability, price, quality, and performance. The green products should be available in nearby locations in such a way that the customers will not have to travel for long to look for the products. The green products should be available in shops that the non-green products used to be found. The price should be fair. That means that they green products should not be much expensive as compared to the non green products. Green products are more productive and of a higher quality than the non-green products. That information should be passed to the customers so that they can be attracted to the new products. The managers sh ould educated customers on the associated with the use of the green products and that will increase the sales of the green products. This will enable the consumer to relate with the products, as not much will have changed from their original package. The marketing strategies that the company adopts should also be right, with knowledge that different strategies work differently under different markets and competitive conditions. Managers should also understand the strategies and the reasons behind the strategies. Green marketing has not fulfilled its initial promise, but companies can take a more effective approach if they realize that a one-size-fits-all strategy does not exist. (JILL and PAUL 3) The company

Saturday, February 8, 2020

The Effects of Post-Traumatic Stress Disorder on Vietnam War Soldiers Essay

The Effects of Post-Traumatic Stress Disorder on Vietnam War Soldiers - Essay Example exposure to a traumatic event, and is re-experiencing that traumatic event; also showing or exhibiting signs of avoidance to certain stimuli, an increased arousal in particular situations, and presenting with symptoms which are present for more than 1 month, of which there is clinical significance with a diagnosis of functional distress or impairment (Jenkins 2003, pg. 10). Vietnam Veterans have suffered for years with this disorder but there was a time where they suffered in isolation and received barely any recognition from the medical world with regard to having a legitimate mental illness and needing help (Beall 1997, pg. 917). Now however, in current day there is obvious attention to this type of mental disturbance and soldiers who have gone and not received therapy in the past are now getting significant amounts of quality care in order to try and bring back some sense of decency and good in their lives. There is still a lot of study that needs to be given to this mental illness but many questions have been solved through much of the research in the past and present that has been carried out. The history of PTSD was initially identified during the Viet-Nam era although instances of it existed before then. Both American soldiers and Vietnamese soldiers suffered and do still suffer with PTSD in their lives. Not only were the soldiers affected mentally by the brutality of the war but an estimated 50% of Vietnamese families, including children have been defined as showing signs of PTSD throughout the years, especially during the Viet-Nam War period. Young (1995) states that those who were directly exposed to much of the fighting in Viet-Nam, either due to being a Vietnamese female in a village or a child, it is feasible to assume that they still suffer with involuntary symptoms of traumatic stress that is related to what transpired in Viet-Nam. For the American soldiers there have been many signs and noticeable warning symptoms of the onset of PTSD